1. Avon Products, Inc.
2011 Net Sales: $11.3 billion Country: USA
Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft™, Advance Techniques Hair Care and Avon Naturals and mark™.
2011 Net Sales: $10.9 billionCountry: USA
Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through more than 3 million distributors. Top-selling brands for Amway are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY skin care and color cosmetics, and eSpring water treatment systems. Alticor is the parent company of Amway.
3. Herbalife Ltd.
2011 Net Sales: $3.5 billionCountry: USA
Herbalife is a global nutrition company that sells nutritional supplements and weight-management and personal-care products. Its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.
4. Natura Cosmeticos SA
2011 Net Sales: $3.01 billionCountry: Brazil
Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.
5. Vorwerk & Co. KG
2011 Net Sales: $3.0 billionCountry: Germany
Vorwerk is a 129-year-old, family-owned, German-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of nearly $600 million (USD).
6. Mary Kay Inc.
2011 Net Sales: $2.9 billionCountry: USA
Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skincare and color cosmetics products are sold in more than 35 countries around the world.
7. Tupperware Brands Corp.
2011 Net Sales: $2.6 billionCountry: USA
Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.
8. Oriflame Cosmetics SA
2011 Net Sales: $2.1 billionCountry: Luxembourg
Oriflame is one of the fastest-growing beauty companies in the world. The company operates in 67 countries and is the market leader in more than half. Although it has no U.S. presence, Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.
9. Nu Skin Enterprises, Inc.
2011 Net Sales: $1.7 billionCountry: USA
Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company, evidenced in its unique ageLOC® science that addresses aging at its source.
2011 Net Sales: $1.6 billionCountry: Peru
Belcorp boasts a rich heritage and product portfolio. The company helps put women in touch with their ideal of beauty and self-fulfillment by empowering and strengthening women to change their lives. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’bel, Èsika and Cyzone.
11. Primerica Financial Services Inc.
2011 Net Sales: $1.1 billionCountry: USA
Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.
12. Ignite Inc.
2011 Net Sales: $861 millionCountry: USA
Ignite is the marketing subsidiary of Stream Energy, an energy provider based in Dallas that provides service to hundreds of thousands of customers. The firm has generated more than $4 billion in total revenues since its founding, and has received numerous honors and accolades in its brief history.
13. Telecom Plus
2011 Net Sales: $731 million Country: United Kingdom
Operating as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 350,000 customers across the UK, as well as offering club members a range of opportunities to save money on household expenses.
14. Yanbal International
2011 Net Sales: $720 millionCountry: Peru
Yanbal International was founded in Peru and sells skin care, cosmetics, personal-care products, fragrances and custom jewelry through its catalogs and beauty consultants.
15. Ambit Energy, L.P.
2011 Net Sales: $664 millionCountry: USA
Ambit Energy is a Dallas-based energy provider of electrical and natural gas services in deregulated markets across the United States, including regions of Texas, Illinois, New York, Pennsylvania, New Jersey and Maryland.
2011 Net Sales: $600 millionCountry: South Korea
AMOREPACIFIC combines Asian culture and Western technologies in perfect harmony. From its first hit brand ABC Pomade to its unparalleled oriental medicine-based Sulwhasoo and AMOREPACIFIC, a global brand that captures the essence of Asian values, AMOREPACIFIC’s spirit of challenge and creativity has reshaped Asia’s beauty.
17. USANA Health Sciences Inc.
2011 Net Sales: $582 millionCountry: USA
USANA Health Sciences develops and provides